What is NIL?

Name, Image and Likeness (“NIL”) refers to an individual’s legal right to control how their brand is used and commercialized. This includes an individual’s name, their appearance, their voice, their media such as photos and videos.

Common examples of NIL activities include sponsorships, social media and brand endorsements, autograph and merchandise deals, and appearances.

In its present form, NIL law is a patchwork As of today, there is no federal legislation governing NIL. Thus, it is

History of NIL

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Compare to Trademark Law